In 1966, the Van Doren Rubber Company started its business activities in California. Within a few years the entire US “skate" culture adopted Vans among its most popular brands. Vans is today one of the icons that symbolizes the lifestyle in Southern California with more than 40 year history - offers a complete range of footwear, apparel and accessories. Vans became a worldwide dominant force in the sport sector and original brand that is an excellent choice for a contemporary lifestyle. Vans is currently one of the most important sports and lifestyle brand.